1. F‑Series: America’s Long‑Reigning Best‑Seller
The Ford F‑Series has held the title of the USA’s best‑selling truck—and vehicle—for 48 consecutive years as of 2024 Ford From the Road. In calendar year 2024 alone, the F‑Series delivered approximately 765,649 units, a modest increase from 2023’s 750,789 WikipediaGM Authority. This enduring dominance underscores the F‑Series’ enduring appeal across gas, diesel, hybrid, and electric powertrains.
In the fourth quarter of 2024, F‑Series sales surged 23.3% year-over-year, reaching 204,111 units, and capturing 81% of Ford’s total truck sales in that quarter Ford Authority+1. Across the full year, total F‑Series sales were 732,139, maintaining a strong distribution within Ford’s truck lineup GM AuthorityFord Authority.
2. Compact and Midsize Competitors: Maverick and Ranger
Ford’s compact Maverick and midsize Ranger trucks have also made notable contributions to the brand’s overall sales. In 2024, Maverick sales climbed to 131,142 units, up significantly from 94,058 in 2023 Wikipedia. Meanwhile, the Ranger experienced a dramatic increase, with 46,205 units sold in 2024, up from 32,334 the prior year Ford AuthorityWikipedia. These vehicles help Ford engage urban and younger customers seeking efficient, versatile alternatives to full-size pickups.
3. Electrification: F‑150 Lightning and More
Ford is rapidly expanding into electrified trucks. The F‑150 Lightning, Ford’s full‑size electric truck, achieved 33,510 sales in 2024, a 39% increase over 2023 Ford From the RoadautoevolutionWikipedia. Overall, Ford’s electrified vehicles—including hybrids, plug-in hybrids, and electric models—set a record in 2024 with 285,291 units sold, a 38% year-over-year gain Ford From the RoadBest Selling Cars. Hybrid trucks, especially, played a crucial role: the F‑150 hybrid sold 73,845 units and became the best-selling hybrid truck, while the Maverick hybrid added 68,752 units to the tally Ford From the RoadBest Selling Cars.
4. Broader Sales Trends and Market Context
Ford’s U.S. retail sales grew 6% in 2024, twice the pace of overall industry growth Ford From the Road. Q4 alone saw an impressive 17% increase, propelled by strong performance from F‑Series (up 25%) and electrified offerings Ford From the Road. Additionally, Ford’s Q2 2025 vehicle sales rose 14% year-over-year, fueled primarily by a 15% jump in F‑Series, Ranger, and Maverick pickups Investopedia. In July 2025, F‑Series sales climbed 6.6%, with 73,538 units sold, contributing to a 9.3% overall U.S. sales increase for Ford Reuters.
5. Competitive Landscape
Although the F‑Series continues to dominate, GM’s full-size trucks (Silverado + Sierra) combined for approximately 884,998 sales in 2024, exceeding the F‑Series’ numbers autoevolutionGM Authority. Yet, Ford remains highly competitive, especially with electrification and hybrid leadership.
Conclusion
Ford continues to lead in the U.S. truck market through powerful legacy products like the F‑Series and innovative expansions such as the Maverick, Ranger, and F‑150 Lightning. Electrification remains a central pillar of growth, as reflected in record hybrid and electric truck sales. Looking ahead, Ford’s diverse powertrain offerings and ability to meet evolving consumer needs position the brand to maintain leadership across both traditional and emerging segments.
SEO Strategy Outline
Target Keywords
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Ford trucks USA
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best-selling Ford trucks
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Ford F-Series sales 2024
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Ford Maverick Ranger sales
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F-150 Lightning sales USA
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Ford electrified trucks growth
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Ford truck market share 2024
Suggested Title
"Ford Trucks in the USA: Dominance of the F‑Series, the Rise of Hybrid & Electric Pickups in 2024–2025"
Meta Description
"Explore Ford's leadership in the U.S. truck market with F‑Series’ 48‑year streak, rising Maverick and Ranger sales, and record growth in hybrid and electric trucks like the F‑150 Lightning."
Sections & Headers
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H1: Ford Trucks in the USA: Continuity and Innovation
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H2: F‑Series: America’s Longest‑Running Truck Leader
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H2: Maverick and Ranger: Compact and Midsize Success
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H2: Electrification Trends: F‑150 Lightning and Hybrid Trucks
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H2: Sales Momentum and Market Dynamics
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H2: Competitive Landscape: GM vs. Ford
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H2: Outlook: Ford’s Truck Strategy Moving Forward
